There are now over 1 billion smartphones in use worldwide. And importantly to you, research shows that 77% of smartphone owners are using their phones to help make purchasing decisions.
But what you might not realise is that while your website works great on a desktop or laptop computer– it could be virtually impossible to use on a smartphone.
Protect your reputation and market share.
In the same way that a poorly functioning website damages your business’ image, a website that doesn’t ‘work’ on a smartphone not only reduces trust and credibility – it could be costing you leads and sales.
Below we give you some facts and figures about why it pays to be smartphone savvy.
Smartphone users are constantly connected to the web.
Reports show that by making your website smartphone-friendly you can gain an average 20% increase in website traffic.
Thanks to smartphones, more consumers are now constantly connected to the internet – whether they’re traveling, shopping, or even watching TV. Studies indicate that:
• 33% use their phones while watching TV.
• 22% use their phones while reading the newspaper.
• 34% use their phones while in the bathroom.
Being online no longer means sitting behind a computer. In fact, some reports suggest that within 2-3 years more people will connect to the web via their smartphone than through their computer.
1 In 2 Users Are Actively Looking For You From Their Smartphone.
A recent study by Microsoft Tag provided startling insights into the way consumers are using their phones. They discovered that 50% of people used their phones for web searches. Here are some other ways people use smartphones:
• 49% would compare prices.
• 48% would get promos and coupons.
• 49% would read reviews and product information.
More consumers now use smartphones to find products, services and information. In fact, 79% of smartphone owners say that they would make purchasing decisions based on smartphone searches.
Can you afford not to be mobile ready?
All these changes are happening now, and their happening exponentially. A modest investment in your online marketing budget will ensure that your website is ready to help you exploit this new – and growing – opportunity.
Don’t miss out –Contact Us to make sure your website is smartphone savvy.
